• Companies with a larger market share and fewer competitors are more appealing to buy.
  • It is important to focus on competition and where it is likely to come from.
  • Not all competitive advantages are equal; having a strong brand that allows for higher pricing can be beneficial, but it may not be sustainable in the long term.
  • Qualitative analysis is necessary to assess the strength of a competitive advantage.
  • Reassessing the competitive advantages of invested companies should be done regularly, potentially on a yearly basis.

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