Building a Menu of Choices: Exploring the 'Dessert Equivalent'

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To motivate different behaviors, the man suggests creating a menu of workouts or activities. He advises picking more challenging options on good days and easier ones on bad days. The man, who dislikes weightlifting, plans to create a dessert-heavy exercise menu. He jokingly suggests throwing a ball against the wall as the dessert equivalent of an exercise. He also mentions using a standing desk for 10 minutes as a workout. Whether he will actually follow through remains uncertain.

The world of applied behavioral science has never been better. So how do you get your foot in the door to have a career in the field? You may be surprised to learn that it doesn’t have to involve getting a PhD. Merle van den Akker discusses her career journey from academia into the corporate world, and what we can learn from it.

Merle van den Akker grew up in the Netherlands and studied in the UK before moving to Australia to start her current job at the Commonwealth Bank. Though she got a lot out of her PhD studies, she realized the academic system was not a good long-term fit for her. While in her PhD, Merle started the blog "Money on the Mind" which has allowed her the opportunity to interview nearly 200 leaders in the field of behavioral science and finance.

Having seen the world of behavioral science through the academic lens and now through the corporate lens, Kurt and Tim chat with Merle about how important a PhD is in the field (hint, it’s not!) But Merle gives her advice for all rising behavioral scientists and the many ways to incorporate behavioral insights into all fields of work. For those with behavioral science skills and knowledge, application can be used across many functional areas of an organization from marketing to HR to product development.

We also delve into Merle’s current work in finance. Financial solutions have a reputation of not being very human-centric and are difficult for people to navigate. Applying behavioral science and human-centered design can help transform these systems from within and take account of the cultural factors that influence our finances.

Please consider our work at Behavioral Grooves Podcast but donating a small amount on our Patreon site. We appreciate your help.

Topics

(3:49) Welcome and speed round questions.

(5:06) Do you need a PhD to work in Behavioral Science?

(9:10) The real reason Merle pursued a PhD.

(16:07) The taboo around talking about money.

(19:24) Always leave your credit card at home.

(24:13) The journey from academia into industry work.

(28:26) Advice for people who are in PhD programs.

(31:41) Money on the Mind.

(40:54) What music does Merle listen to?

(45:17) Grooving Session with Kurt and Tim on applied behavioral science.

Links

CBA Bank: https://www.commbank.com.au/

Money on the Mind: https://www.moneyonthemind.org/about

Merle Van Den Akker’s book, “The Ultimate Guide To Doing a PhD”: https://amzn.to/3NZa1f2

Annamaria Lusardi: https://www.annamarialusardi.com/

Elif Incekara-Hafalir and George Lowenstein (2009), “The Impact of Credit Cards on Spending: A Field Experiment”: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1378502

Keith Wilcox, Lauren G. Block and Eric M. Eisenstein (2011) “Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending”: https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/5688/wilcox_leave_home.pdf

Matthew D. Hilchey, Matthew Osborne and Dilip Soman (2021) “Does the visual salience of credit card features affect choice?”: https://www.cambridge.org/core/journals/behavioural-public-policy/article/abs/does-the-visual-salience-of-credit-card-features-affect-choice/BBD44889AEE0C6070F994FECFFCAB71F

Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves

Musical Links

Flume “Go”: https://www.youtube.com/watch?v=Wypxk5H8kmE