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Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)
Infinite Loops
The Scale of the Effect in Complex Adaptive Systems
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- There are butterfly effects over a large area with small interventions having a disproportionate effect on the scale of the problem.
- There are big problems that can be solved with small interventions.
- The scale of the effect in a complex adaptive system is not proportional to the scale of the intervention.
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