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#156: What we’ve learned in our first year on YouTube (feat. our editor, Conor Conaboy)

Creator Science

NOTE

Improving Audience Retention by Focusing on Information

The first 30 seconds of a podcast episode often experience a drop-off in listenership./nEfforts were made to increase listener retention in the podcast./nThe goal was to raise listener retention to above 70%./nThe podcast content was condensed and focused in the last three episodes./nThe realization was made that listeners care more about the information than the hosts or guests./nListeners are primarily interested in learning from the guests' experiences and actions.

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