**The Impact of AI on skills and changing hiring practices **

AI is transforming the role of field salespeople in consumer goods companies by automating administrative tasks, allowing them to focus more on building relationships and providing personalized services. This shift in responsibilities requires a change in hiring practices, moving from hiring individuals with strong administrative skills to those who are more strategic and customer-focused. By leveraging AI tools to analyze data from different sources, companies can improve efficiency, deepen client relationships, introduce new services, and expand their market presence. Ultimately, AI technology enables companies to deliver more personalized services, drive bottom-line efficiencies, and unlock new opportunities for growth.