2min snip

Plain English with Derek Thompson cover image

The Year in Media and Entertainment: What’s Broken (News), What’s Surging (Netflix), and What’s Next

Plain English with Derek Thompson

NOTE

Netflix's Competitive Edge in Original Content Bidding Wars

Netflix's competitive advantage lies in its ability to offer substantial financial incentives and a proven track record of delivering massive global audiences to content creators. This strategy has allowed Netflix to outbid competitors like Apple, Amazon Prime Video, and HBO Max. By emphasizing the potential for creators to reach a significant audience, Netflix has positioned itself as the go-to platform for cultural phenomena and differentiated itself in the highly competitive original content market.

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