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S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)
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Embrace the Data: DPA Delivers Results
Dynamic Product Ads (DPA) are proving to be highly effective, showing an average click-through rate of 2.3% for catalog ads, compared to 2% for non-catalog ads. When enriched with creative variables, these catalog ads achieve even higher rates at 2.4%. Overall, the average Return on Ad Spend (ROAS) stands at 5.2 across all ads, suggesting that despite initial skepticism about DPAs, they can outperform traditional ad formats. Brands that leverage DPA effectively can see significant improvements in engagement and return on investment.
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