I think the analogy is pornography. I think they're willing to, they're the Paris Hilton of this generation. They're willing to do things that other members- Or the Kardashians. can look away. There's a very strong code in the armed services around Western militaries. You don't brag about the people you've killed because all that does is it puts servicemen and women in the field in harm's way. But it's a compelling statement. The monarchy has said we don't talk about this stuff because we're trying to maintain the illusion of a certain proper level of behavior. And they've decided we're going to talk about it. We're going to pay it