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The Pitfall of MapReduce Adoption
Google abandoned MapReduce in 2012 because it was not flexible enough. Enterprises were convinced to invest in MapReduce by being promised that it was a great tool, but it turned out that nobody actually wanted it. This led to enterprises spending large amounts of money on building MapReduce clusters that were not in demand for decision support queries. Consequently, companies like Cloudera and Gordon Works faced a significant challenge due to the lack of market for MapReduce.