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#8 Julia Galef: The Art of Changing Minds
The Knowledge Project with Shane Parrish
The Science of Persuasion: Categories of Techniques Used by Companies
Activists in the 70s and 80s were trying to get people to sign petitions and industries have developed techniques to persuade people for profit./nResearcher wrote a book that classified different techniques companies use to persuade people./nBook includes categories such as scarcity, social proof, and reciprocity.
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