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#8 Julia Galef: The Art of Changing Minds

The Knowledge Project

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The Science of Persuasion: Categories of Techniques Used by Companies

Activists in the 70s and 80s were trying to get people to sign petitions and industries have developed techniques to persuade people for profit./nResearcher wrote a book that classified different techniques companies use to persuade people./nBook includes categories such as scarcity, social proof, and reciprocity.

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