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John Yedinak on Finding New Verticals to Build B2B Media
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Owning Audience Data for Business Success
The key insight is the importance of owning audience data for business success. By converting people into different channels that can be controlled more effectively, such as email, businesses can better understand and engage with their audience. Building a multi-platform presence, like incorporating podcasts and utilizing data from transcripts, can enhance the company's value. The focus is on owning and leveraging audience data to drive success, rather than relying on superficial metrics like newsletter growth charts.
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