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Ronna McDaniel, TV News and the Trump Problem
The Daily
Navigating Political Insider Contracts in News Media
The challenge faced by news media lies in hiring political insiders like Ronald McDaniel who can provide insight and knowledge about the two major political parties. By putting these insiders on retainer, networks ensure easy access to them for various programs. For example, NBC signed Ronald McDaniel, the former chairwoman of the Republican National Committee, to a $300,000 contributors contract. This move allows NBC to tap into her expertise as a panelist on shows like Meet the Press and to assist in shaping their coverage. Despite not receiving millions like their anchors, the $300,000 contract serves as a lucrative deal, making it a common practice in the news media.
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