#128 - Benjamin Dennehy - The UK's Most Hated Sales Trainer
Modern Wisdom
Focus on true selling and professional demeanor
Most people in sales fell into the role by chance, lacking transferable skills and primarily dealing with existing customers who place orders. True selling involves finding prospects who do not know they need the product and enabling them to discover its value. Many salespeople exhibit a needy, apologizing demeanor, which is detrimental to their success.
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