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Emphasize the Problem (Counter-Intuitive Approach in Marketing)
Embed the remarkable aspects of your product into the customer experience and company culture. Market these aspects unconventionally by highlighting the problem instead of the solution. Use humor and satire to deeply connect with the audience's pain points. Make the problem famous and establish yourself as the solution without explicit self-promotion. By marketing the problem effectively, you can effectively position yourself as the solution, following the successful model of companies like HubSpot.