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Superhuman (with CEO Rahul Vohra)
Acquired
Pricing a Premium Product
- Understand the competitive landscape, especially the pricing of existing solutions.
- Develop clear product positioning that justifies a premium price point.
- Use a pricing sensitivity meter like Van Westendorp's to gauge customer perception.
- Focus on the price point where it feels expensive but customers would still buy.
- This is especially relevant for premium products competing with free or cheap alternatives.
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