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318: How to Build Your Personal Brand Now (2024 Masterclass)
The Think Media Podcast
Crafting a Strong Brand Positioning and Creating Captivating Content
A brand's positioning statement should define the target audience, problem being solved, solution offered, uniqueness, and primary revenue stream. Captivating content is developed by extrapolating the brand's uniqueness into a comprehensive body of work with actionable instructions. The content is organized into pillars or buckets, which may or may not be sequential, to guide the audience through understanding and overcoming the problem addressed by the brand's methodology.
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