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#734 - Dean Phillips - Just How Broken Is American Politics?
Modern Wisdom
Principles of Disruption and Innovation in the Ice Cream Industry
The principles of disruption and innovation from a previous venture were carried over to the ice cream company, where the focus was on identifying a category with dominant but unspecial brands. The founders recognized an opportunity in the ice cream market dominated by big multinational food companies, Ben and Jerry's and Hagen-Daz, who lacked innovation and focused on price rather than value or quality. They partnered with a young entrepreneur with a struggling gelato shop, seizing the opportunity to package the gelato for a local grocery store despite limited resources.
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