The transformative power of artistic growth: From average to exceptional

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Radiohead's first album may not have showcased their potential, but their second album became one of the best of the next decade. This shift reminds me of how my comedian friend, Chris Rock, went from not being funny to being incredibly hilarious. It's like something magical happened overnight. It's a strange coincidence, just like trying to figure out who the third member of the Beatles is in Sgt. Pepper's album.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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