Innovation Thrives on Upstream Work

Successful execution in organizations relies on effective upstream work, which involves the systematic process of transforming a raw idea into actionable decisions. This framework highlights the necessity of defining objectives, gathering recommendations, and aligning stakeholders before execution can commence. Recognizing that this preparatory phase can often be time-consuming, the concept of upstream work offers a structured approach to streamline decision-making processes, essential for fostering innovation in high-performing companies.