60sec snip

Invest Like the Best with Patrick O'Shaughnessy cover image

Doug Leone - Lessons from a Titan - [Invest Like the Best, REPLAY]

Invest Like the Best with Patrick O'Shaughnessy

NOTE

Effective go-to-market strategy: The merchandising cycle

The speaker has observed that the best go-to-market strategies consistently start with product management, leading into product marketing and ending with demand generation and sales. They emphasize the importance of starting with a clear vision, effective product positioning, and succinct storytelling. The cycle, referred to as the 'merchandising cycle,' is highlighted as critical for successful go-to-market execution, with any break in the cycle likened to a poor sales approach.

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