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Five Lightbulb Moments for Better Marketing Messaging with Billy Broas
The DigitalMarketer Podcast
Lightbulb 2: Address Alternative Solutions(categories) and give purchasing criteria
Recognize that customers have various alternatives to choose from; it's essential to acknowledge and address these options. By openly discussing competitors or alternative solutions, you demonstrate transparency and build trust with your customers. Presenting a fair comparison without bashing competitors will establish credibility. Provide clear criteria for customers to evaluate and choose between your solution and others. Realistically, understand that your solution may not be the best fit for everyone every time. Avoid tunnel vision and egotism by acknowledging the existence and viability of other solutions in the market. Emphasize that popularity doesn't always equate to being the best solution; it could simply be the result of effective marketing strategies.
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