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It's All About Others: The Key to Great Communication
The law of connecting emphasizes the importance of focusing on others rather than oneself when communicating. To be a great communicator, one must get over themselves and prioritize the audience's needs. John shares that he realizes the value of helping and adding value to others, rather than being self-centered. He advises people to think about their audience in order to establish a connection. In a video promoting his book, John starts by sitting among the audience, emphasizing the importance of constantly considering the people being addressed. He also highlights the need to find and understand the audience before leading or speaking to them. John tells a fun story about a man who built a successful writing business based on his books and suggested writing songs inspired by them.