The Rise and Fall of Huy Fong's Sriracha

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Huy Fong's Sriracha, brought to America by Vietnamese refugee David Tran, sparked a craze in the 1980s and became a billion-dollar brand by 2020. However, the brand faced challenges in the early 2020s due to complaints about the sauce changing taste and color. The issue stemmed from the reliance on fresh red jalapenos which were difficult to grow at scale. The main supplier, Underwood Ranches, struggled to meet the growing demand, leading to a halt in production and scarcity of the sauce in the market.

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