
#153: When the Going Gets Tough—How to Be Resilient in Business and Life
Why That Worked – Presented by StoryBrand.ai
Navigating Unfairness and Overcoming Adversity
Life is fundamentally unfair, especially when it comes to illness and adversity. However, accepting this unfairness can empower individuals to respond effectively and not be defeated by surprises. While unfairness exists, there are actions that can be taken to make life more fair rather than perpetuating more unfairness. In storytelling, both the hero and the villain have similar backstories of pain, creating compelling and relatable characters. This commonality of pain adds depth and interest to the hero's journey.
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