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Ep 432: The Funnel is Dead – Introducing the TORNADO 🌪️ with Cherene Aubert from ILIA Beauty

DTC Podcast

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Embrace Creativity Over Metrics

Brands often restrict themselves to easily measurable metrics, neglecting the value of creativity and bold initiatives. The influx of younger, price-sensitive customers during sales events highlights the need to innovate beyond standard measurements. Successful brand growth hinges on executing 'cool' ideas that resonate with consumers rather than relying solely on data-driven strategies. The digital advertising landscape has shifted back to an era where engaging content and unique marketing efforts are paramount, moving away from a previous trend of low-effort campaigns yielding sales results.

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