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Dani Grant of Jam: Finding Product-Market Fit Fast without Breaking Things
Evolving for the Next Billion
Stay Small, Stay Quiet, Stay Focused
In the early stages, focus on building a product that your team would want to use and miss if it was gone. Iterate internally to ensure that it impresses you first before bringing in users. Conduct targeted alpha testing with a specific user profile to test hypotheses effectively. Instead of aiming for a large launch, prioritize staying small, quiet, and focused to identify failures early and make necessary improvements.
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