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Building Audience Without Social Media
The speaker shares their experience of building a successful business without social media presence by leveraging other people's audiences. They emphasize the importance of offering valuable content to be featured in front of an existing audience. They highlight the simplicity of using iTunes to find the top podcasts in the relevant category for free traffic. The approach of collaborating with established show hosts to reach a wider audience is seen as a practical and effective strategy for beginners in business.