Apple's revenue heavily relies on the iPhone, posing each year the question of justifying expensive upgrades. The company's 2024 AI capabilities on the latest iPhone model are expected to drive a shift. Despite Apple's recent 12% growth, it lagged behind Microsoft, Alphabet, and Nvidia. Investor sentiment towards Apple changed significantly after a strategic article about WWDC by Ben Thompson, leading to a 5% stock increase. Analysts caution against attributing daily stock moves to single news catalysts but noted Apple's strong 7.2% stock increase as remarkable for a 3 trillion market cap company.

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