57sec snip

Founders cover image

#217 Estée Lauder

Founders

NOTE

**Build a business around things that don’t change **

Focus on timeless industries and principles when building a business, as these core elements are less likely to change over time. The beauty industry serves as an example of a stable market that has persisted through history. Rather than concentrating on what will evolve in the next decade, businesses should identify what will remain consistent. Elements such as customer desire for wide product selections, low prices, and fast deliveries are unlikely to shift, providing a solid foundation for investment and growth. By aligning business strategies with enduring consumer needs, entrepreneurs can ensure their efforts yield returns over the long term.

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