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Effectiveness of Image Ads Versus Video Ads
Using image ads can be effective, especially for retargeting, as it is easier to create multiple variations of image ads compared to video ads. However, video ads are currently more popular and engaging. A strategic approach like integrating a 30-second tutorial into a subscription model can enhance the marketing effectiveness. Additionally, incorporating a call-to-action (CTA) in the video can direct viewers to the product page, while encouraging engagement through comments can also be a successful marketing strategy.