We're Going to Have Greater What I Call Contingency

Today’s guest is Nir Eyal, Stanford professor and the author of Hooked: How to Build Habit-Forming Products. In conversation with Emerj CEO and Head of Research, Nir digs deeper into the potential of VR and generative AI to reinforce good and bad habits from the products we use. Once we reach the point of immersion with these technologies, Nir points out on the podcast, their ability to influence our behavior will be enormous. If you’ve enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!