Shifting Company Focus in Different Phases

The phases of a company require different focuses. Initially, the focus should be on product and development. Once the product is established, the company needs to shift focus to either figuring out the business model or scaling up. It's crucial to shift gears at the right time, as staying in the previous phase can lead to stagnation. It's emphasized that focus is about what not to do as much as what to do. Depending on the frequency of use, companies should prioritize either growth or establishing a business model first. High frequency of use often leads to organic growth through word of mouth, while low frequency of use necessitates focusing on acquiring users. Additionally, uniqueness and coolness can also drive word of mouth growth, as seen in the case of Airbnb's initial success.

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