Sustainable Revenue through Understanding Audience Needs

1min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Through customer research, the company aimed to enhance their revenue streams by introducing paid courses, training, and consulting services. However, despite a strong advertising engine, the audience expressed reluctance to pay for AI-related content due to the unclear value proposition and outcomes associated with AI. This lack of clarity posed a challenge in selling AI courses as customers were unsure about the practical applications and benefits of such courses.

Noah Edelman, co-founder at The Neuron, a daily AI newsletter that attracted 100,000 readers in its first month, joins Erik Torenberg to discuss the AI content space. Noah elaborates on their growth strategies, the unique strengths that set The Neuron apart, and his insights on the future of AI in media. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj

—

RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

SPONSORS: BEEHIIV

Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

—

LINKS:

The Neuron: https://www.theneurondaily.com

The Neuron Podcast: https://www.theneuron.ai/podcast

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

—

X / TWITTER:

@eriktorenberg (Erik)

@noahedelman02 (Noah)

—

TIMESTAMPS:

(00:00) Intro

(00:54) Evolution of The Neuron

(02:47) Strategies for success

(05:02) Navigating the AI media ecosystem

(07:35) Exploring newsletter dynamics: Types, trends, and tactics

(09:35) Expanding The Neuron's reach and impact

(15:24) Sponsor: Beehiiv and Turpentine

(17:12) Pros and cons of The Neuron’s framework

(20:07) Creating specialized content for various industry verticals

(25:11) Potential of transforming podcast content into newsletters

(32:29) Growth tactics and the future of AI in media

(35:07) Acquisition strategies in newsletter growth

(39:00) Choosing the right platform

(41:12) Noah’s advice on building newsletters

(46:47) Wrap

—

This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.