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Quality Over Quantity: Attract the Right Audience
Focusing on attracting a niche audience rather than maximizing numbers provides a competitive advantage. The significance of the right customers outweighs that of sheer quantity, as illustrated by the contrasting success of companies like General Motors and Ferrari. While GM sells substantially more cars, Ferrari's high-value customers drive greater profits due to premium pricing and higher margins. Engaging the correct audience—those who genuinely need your service or are aligned with your objectives—yields more value than accumulating random followers or viewers. Quality matters significantly more than quantity when it comes to building a successful and sustainable brand.