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Preserve start-up spirit at scale: Techstars’ Maëlle Gavet

Masters of Scale

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Innovation and Adaptation in Retail Logistics

The success of Ozin in Russia's retail market was due to their ability to create a nationwide delivery system and innovative solutions like pickup points to address the challenges of cash on delivery and long delivery times. Their approach was unique as they tailored solutions specifically for Russia's population and vast geography. The key to success, as highlighted by Ozin, is finding the right balance between technology and human-centric solutions, rather than solely relying on technology as Silicon Valley tends to do.

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