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Gustav Söderström: Catapulting Spotify to the Front of the AI Revolution
Generative Now | AI Builders on Creating the Future
Using AI to Lower Friction in Content Creation
TikTok uses AI to significantly reduce friction in content creation, especially in music synchronization and dance videos. This innovation in AI is equally important for both creators and consumers. The key for new platforms to compete with major players like YouTube and TikTok is to leverage AI on the creation side to dramatically change the cost and friction of creating content. The goal for platforms like Spotify is not to replace creators, but to increase their productivity, ultimately maximizing the value for consumers.
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