Importance of Including Failures and Upholding Principles in Company Stories

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Storytelling is an underrated skill in building culture. The speaker questions what Pixar is doing with the stories it has collected, as values are communicated and created through stories. There is hesitance to share certain stories due to personal information and the focus on successes rather than failures. The speaker believes stories should also focus on principles and give examples of upholding and violating values without naming names.

As they dreamed up iconic characters like Buzz and Woody, Pixar reinvented how animated movies are made. But first, they had to build a culture to make this magic possible. Pixar's co-founder and longtime president Ed Catmull and Oscar-winning Chief Creative Officer Pete Docter talk with Adam about how to spark and sustain creative collaboration. They also reveal the secret to great storytelling, discuss how to maintain and evolve a vision, and reflect on the lessons learned from working closely with the ever-enigmatic Steve Jobs. Transcripts for ReThinking are available at go.ted.com/RWAGscripts