Focus on Generating and Capturing Demand

In business, the main focus should be on generating and capturing demand. Every activity should be evaluated based on whether it contributes to generating or capturing demand. If a task or meeting doesn't align with these objectives, then its relevance should be questioned. As a CEO, the ultimate evaluation metrics are the top line and bottom line. Therefore, any decision or action should directly impact the growth of these metrics. Personal issues or irrelevant distractions should be filtered out to maintain a focus on business growth and success.