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Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)
Lenny's Podcast: Product | Growth | Career
Optimizing landing pages for conversion
Optimizing landing pages for mobile is essential. It's important to have clear, concise copy and a prominent call-to-action button. People tend to skim, so make sure the title and button speak to each other. Consider the emotional impact of the landing page and use colors and imagery that evoke the desired response. Keep the design simple and ensure that images support the main message without distracting from it.
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