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Ep466 - Eric Siegel | The AI Playbook

Talks at Google

NOTE

Maximizing Profit through Intelligent Targeting

By creating a predictive model and targeting the top 25% of prospects with a higher likelihood of responding to marketing efforts, businesses can achieve a significant lift in responses. This approach not only reduces marketing costs but also skyrockets the bottom line profit by more than 5 times. The key lies in intelligently focusing resources on the most promising prospects, leveraging data-driven insights for enhanced profitability.

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