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The Writing Secrets That Create Billionaires | David Perell

Leveling Up with Eric Siu

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Building a loyal audience through trust and engagement

Building a following on social media is not about rapid growth through gaming algorithms, but rather about building trust and engagement. The key factors to consider are the size of the audience, the level of trust they have in you, and how frequently they interact with your content. By focusing on increasing these three factors, you can create an audience that goes beyond mere recognition and actually fosters relationships. An audience is not about being famous, but about building relationships at scale, where individuals feel connected and unified through meaningful engagement.

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