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The purpose of Retail in a e-commerce world
Depression, anxiety, and suicide rates are increasing, especially among younger generations. It's similar to when the internet emerged and people believed it would be the end of physical stores, but now companies like Amazon and Rent the Runway have opened physical stores. Physical stores provide a different experience and serve different purposes than online shopping. They offer fun, the ability to try on products, entertainment, and a social aspect with friends. Smart retailers understand this and cater to these different roles.