The Business of Being a Creator: Understanding Revenue Sources and Managing Merchandise

The biggest thing for creators to understand is that the business of being a creator is the advertising business. Most creators operate like that where, you know, 90 some odd percentage of their revenue is coming from either YouTube AdSense or Sponsorship and brand deals. So we didn't want to do print on demand because we wanted to be able to see the quality. We've sold over a thousand of these hats. And I think their seek discomfort merchandise is some of the best merch in the creator economy.