Maximizing Accountability in Digital Performance Marketing

In a changing landscape where more TV watching occurs on digital platforms rather than traditional TVs, digital performance is crucial. Marketers aim to make the sound, sight, and motion aspects of their campaigns more accountable to the metrics that matter to them. While some focus on generating awareness through TV and video, an increasing number are emphasizing performance metrics. The rise of streaming has significantly impacted the marketing industry, even influencing everyday language through terms like 'dongle.'