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Design Better cover image

Ed Catmull: Creative lessons from Lucasfilm to Pixar and beyond

Design Better

NOTE

The Issue with Creativity in Companies and Organizations

People often focus on how to become more creative, but the real problem is that companies hinder creativity by implementing expectations, rules, and restrictive ways of doing things. This can be seen in the movie Blackberry, where new management stopped the team from goofing off and playing video games. Many companies face this challenge as they grow. Although playing around and goofing off can foster creativity, it cannot be organized from the top down.

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