Infinite Loops cover image

Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)

Infinite Loops

Innovation is never rational in the beginning but mostly seen as stupid

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  • There is a need for ambiguity avoidance in the overeducated, which can limit their ability to think creatively.
  • Sense making can cause people to try and escape from contradictions, which can limit their ability to solve problems.
  • There are effective, small minority communities of creative thinkers that exist outside of the mainstream.

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