Die Hard with Kevin Smith
Blank Check with Griffin & David
Focus on the Character, Not the Building
Initial marketing for the movie did not feature the main character, Bruce, as the focus as producers were concerned about the audience taking an action movie seriously with his image. However, after the release, new posters were quickly printed with Bruce's face next to the building to emphasize the importance of the character in the audience's perception, leading to a positive reception and the decision to include him prominently in the promotional materials.
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