Chili's, starting in the 70s, was perceived as a unique place where one could enjoy a casual date with a burger and beer affordably. General Mills' investment in the company during that time spurred its expansion across the U.S., leading to the development of popular items like lobster fast. By the 80s and 90s, Chili's became the largest seafood restaurant chain in the U.S. However, with the entry of activist investor Starboard in Darden Restaurants in an attempt to enhance profitability, Darden responded by spinning off Red Lobster to address the investor's demands for change.