1min snip

The Creative Relay cover image

EP10 Steve Rogers talks to James McGrath

The Creative Relay

NOTE

Instinct Should Inspire, Not Replace Insight

Clients often seek straightforward solutions, but this overlooks the complexity and effort behind creative ideas. Instinct should not be a shortcut for critical thinking; rather, it should drive inspiration. The industry struggles with a lack of true insight, diversity, and collaboration, indicating a need for deeper engagement and understanding in the creative process.

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