EP10 Steve Rogers talks to James McGrath
The Creative Relay
Instinct Should Inspire, Not Replace Insight
Clients often seek straightforward solutions, but this overlooks the complexity and effort behind creative ideas. Instinct should not be a shortcut for critical thinking; rather, it should drive inspiration. The industry struggles with a lack of true insight, diversity, and collaboration, indicating a need for deeper engagement and understanding in the creative process.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
