Community and crowd are crucial for running experiments and gathering feedback. Chris Anderson's DIY Drones used the community to drive product development. The future of products lies in running experiments and sourcing ideas from the community. However, organizations must be agile and data-driven, with a culture that embraces failure and provides autonomy. Legacy organizations struggle with this attribute, but it is the most critical. VADAM and Roblox are examples of companies that allow others to build on their platforms and have seen incredible results.

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